Since patient no-shows can be a huge drain on both time and revenue, it is pretty much “business 101” that practices must do their best to keep no-shows to a minimum. Lots of strategies and solutions have been employed over the years, but to remain effective, practices must keep up with changing patient behaviors. […]
One of our clients was spending $3000 per month for “paid search” i.e. using Google adwords to drive traffic to their website or call center. A marketing agency had convinced them that this patient acquisition channel will pay for itself many times over. But once they started acquiring patients via unpaid “organic […]