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Since patient no-shows can be a huge drain on both time and revenue, it is pretty much “business 101” that practices must do their best to keep no-shows to a minimum. Lots of strategies and solutions have been employed over the years, but to remain effective, practices must keep up with changing patient behaviors. […]

Patient Phone Reminders: Why email/SMS are more effective
June 14, 2016

One of our clients was spending $3000 per month for “paid search” i.e. using Google adwords to drive traffic to their website or call center. A marketing agency had convinced them that this patient acquisition channel will pay for itself many times over. But once they started acquiring patients via unpaid “organic […]

SEO for Medical Practices: Is pay-per-click cost effective?
June 7, 2016

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